Entries are now open for the 2027 ADWEEK Marketing Vanguard Awards, presented by Brand Finance. The best CMOs exceed not only their board’s expectations, but their customers’. Weaving brand building with the demand for results is a tricky balance that many fail to master—but there are visionaries who truly use marketing to change the trajectory ..
A roundup of this week’s biggest marketing leadership moves https://www.adweek.com/brand-marketing/9-marketing-moves-to-know-this-week-mcdonalds-netflix..
Amazon is giving customers the ability to text its AI shopping assistant, and serving up ads along the way. https://www.adweek.com/commerce/amazon-is-letting-customers-text-its-shopping-..
Levi’s, Dunkin’, e.l.f., Calvin Klein, and more are behind the week’s most notable ads. https://www.adweek.com/creativity/ads-of-the-week-11-campaigns-that-caught-our-eye-from-calvin-klein-..
The GOP’s spending advantage didn’t translate into votes. That could lead to a strategic rethink. https://www.adweek.com/convergent-tv/political-campaigns-spent-a-near-record-331-per-voter-but-waste-force..
Perplexity is taking on OpenAI and Anthropic with its own work-focused AI agents. The startup’s new always-on “Teammates” can take on multiple roles within a workspace, while pulling existing projects, skills, and memory from the Perplexity tools you already use. Teammates integrate with Perplexity Computer, an AI system that can deploy agents on your device ..
The company said that the “business realities of independent digital journalism have changed profoundly over the years,” and it decided that its publishing model is “no longer sustainable.” It didn’t go into detail about why, but many websites are grappling with “Google Zero” and the impact of AI tools. When reached for comment, Salon general ..
A week before the midterm elections, Vice President JD Vance hosted a town hall in Texas with Fox News host Jesse Watters. It was a friendly event with a friendly audience in what should have been a friendly state, and maybe that’s why Vance couldn’t help himself. When a college student earnestly asked how the ..
Blue Origin plans to do its next New Glenn rocket launch in January 2027, according to CNBC and the Financial Times, which cite a memo from CEO Dave Limp sent to staff. The new timeline follows a May launchpad explosion that damaged Blue Origin’s New Glenn launchpad ahead of a flight that would have brought ..
Android fans with a bit of iPhone Duo envy, take note: The Samsung Galaxy Z Fold 8 is discounted to $1,599.99 at both Amazon and Best Buy, a hefty $300 markdown from its usual price, and just $50 higher than the lowest we’ve seen. Considering the device only launched a few months ago, you’re saving ..
