WPP has retained Coca-Cola’s global media account and Omnicom has won its North American business after two separate competitive reviews and weeks of speculation. It’s a major victory for incumbent WPP, which initially won Coca-Cola’s global integrated marketing account in 2020, valued at the time at $4 billion. It holds onto the creative and production ..
Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth. https://www.adweek.com/brand-marketing/why-reach-beats-creative-angela-voss-and-dale-harrison-on-the-marketing-math-tha..
A cookbook and new stores honor the brand’s heritage while appealing to new customers. https://www.adweek.com/commerce/how-grocery-chain-99-ranch-market-is-expanding-amid-a-growth-in-asia..
The win expands a joint relationship spanning more 25 years. https://www.adweek.com/agencies/dentsu-creative-expands-scope-with-diageo-across-us-trade-and-shopper-..
The Five was the most-watched program of the day. https://www.adweek.com/tvnewser/tuesday-oct-20-2026-daily-cable-new..
I don't just work at Buffer; I've been using it as a marketer for more than 12 years! Which is why I'm so excited about Buffer Insights, the new analytics suite. It tracks follower growth, engagement, and impressions across Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Threads, Substack Notes, Bluesky, YouTube, and Mastodon, lets you compare ..
Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates https://www.adweek.com/media/advertisers-pull-meta-ads-that-had-unwanted-ai..
Today also registered gains in the advertiser-coveted demo https://www.adweek.com/tvnewser/week-of-oct-5-2026-morning-new..
Telemundo and Peacock benefited from Spanish-language World Cup rights with $224 million in ad revenue in Q3. https://www.adweek.com/convergent-tv/2026-fifa-world-cup-provided-a-big-kick-to-nbcu..
Former president of Special US will lead the global creative network’s new stateside hub. https://www.adweek.com/agencies/shannon-nunn-rounds-out-lepub-ny-leadership-te..
