Being an independent agency isn’t the advantage it used to be. There are simply too many choices. And we can’t differentiate on capabilities anymore either. Most of us offer some combination of strategy, creative, media, production and now AI. And if we don’t have it all (and we’re smart), we have an explanation for how ..
The ghosts of Charles Dickens’ A Christmas Carol—Past, Present, and Future— are well known. But this holiday season, Xfinity is introducing a fourth: The Ghost of Christmas Very-Recent-Past. And this ghost has an unusually specific power: Showing those distracted by their devices what they just missed in real life. In a campaign that launches today ..
Friends star David Schwimmer is the hero of Quince’s holiday ad, its largest-ever campaign. https://www.adweek.com/creativity/david-schwimmer-chases-the-perfect-red-sweater-in-quinces-biggest-ever..
The product spot uses a cheeky misdirect to highlight its all-natural ingredients https://www.adweek.com/creativity/kendall-jenner-isnt-as-naked-as-her-tequila-in-818s-biggest-cam..
The three-minute spot tells the story of Jack, a boy rediscovers the magic of the season thanks to a little imagination https://www.adweek.com/brand-marketing/disney-hitches-its-holiday-campaign-to-an-invisi..
The Nov. 18 ceremony at the Dolby Theatre, powered by Influential, will stream live on YouTube. https://www.adweek.com/social-marketing/terry-crews-clio-creat..
In addition to being a leader in online shopping and web services, Amazon wants to be king of the office. https://www.adweek.com/brand-marketing/amazons-ai-workspace-tool-gets-its-first-ad..
The podcasters have acquired executive groups and plan to launch a second show. https://www.adweek.com/commerce/the-cpg-guys-want-to-build-a-business-bigger-than..
The agency will lead shopper and in-store marketing for Jameson, Absolut, and Kahlúa. https://www.adweek.com/commerce/pernod-ricard-usa-hires-vml-as-commerce-agency-..
The retail firm is undergoing its first makeover since launching in 2012. https://www.adweek.com/commerce/tech-unicorn-mirakl-gets-a-rebrand-for-t..
