AI is giving marketers new ways to understand consumers, optimize creative, and improve campaign performance. But how can brands move beyond experimentation to turn these capabilities into measurable business results? It starts with better data, smarter targeting, and a willingness to rethink how marketing decisions are made. In this episode of Adspeak by ADWEEK, host ..
Why great marketing sometimes means stepping back. https://www.adweek.com/brand-marketing/the-brand-isnt-always-the-star-ft-alyssa-schaefer..
The fashion publisher is leaning on events, branded social, and AI visibility as it enters its third decade. https://www.adweek.com/media/who-what-wear-20th-anniversary-reven..
Boyce joins Samsung Ads from Google, where he was managing director of Americas, Large Customer Sales, Integrated Solutions Sector. https://www.adweek.com/agencies/nelson-boyce-named-samsung-ads-svp..
The review pages will use AI to compile product discussions from across the platform https://www.adweek.com/commerce/amid-holiday-commerce-push-reddit-tests-an-ai-powered-product-revi..
The L’Oréal brand’s new platform, fronted by Miley Cyrus, trades a question for a declaration. https://www.adweek.com/creativity/maybelline-rewrites-its-35-year-old-tagline-..
The brand casts real people to examine how little time Americans spend together at the table. https://www.adweek.com/brand-marketing/raos-trades-saucy-product-shots-for-a-4-minute-film-about-fa..
Netflix’s Magno Herran explains why it’s celebrating the titles people stumble on after big shows like ‘Stranger Things’. https://www.adweek.com/brand-marketing/this-arty-netflix-campaign-sells-you-on-the-shows-you-didnt-know-..
On Tuesday (Nov. 10) at 12pm ET, we’re launching The Checkout, a newsletter that will keep you up-to-date with all the commerce and retail news you need to know. https://www.adweek.com/commerce/introducing-the-checkout-adweeks-new-commerce-n..
Third-quarter revenue beat forecasts by about $85 million, helped by record political spending. https://www.adweek.com/programmatic/the-trade-desk-clears-wall-streets-low-expectations-as-reven..
